The New iTunes Movie: What You Need to Know About Video Formats and Resolutions

When it comes to enjoying movies on your Apple devices, understanding video formats and resolutions is crucial for a seamless viewing experience. In this article, we'll delve into the world of iTunes movie rentals and explore how Apple markets its video formats and resolutions.

A standard DVD typically uses a resolution of 720 x 480 pixels, which was sufficient for creating images that looked detailed enough on pre-2000 vintage TVs. In comparison, the 320 x 240 screens of 2005-2006 iPods could only display an image with one-fourth the detail. Resolution, measured in horizontal dots by vertical dots, plays a critical role in determining how detailed or defined a picture or movie will be.

As part of our series on iTunes movie rentals, we'll examine the actual video formats used by Apple and explore which devices can play these files. Unfortunately, with the release of video rental support and Apple TV 2.0, certain iTunes Store files, specifically movie rentals, no longer work on all Apple devices. This change in approach may cause some confusion among users who are accustomed to seamlessly playing their iTunes movies across various Apple devices.

In this article, we'll provide an overview of the new iTunes movie experience and what you can expect from Apple's video formats and resolutions. We'll also discuss the compatibility issues that have arisen with the introduction of video rental support and Apple TV 2.0. By understanding these changes, you'll be better equipped to enjoy your favorite movies on your Apple devices.

Stay tuned for our next article in this series as we explore the new iTunes movie experience in greater detail.

New itunes movie